our mission: to build you to be better + tougher + faster

Cycling is more than our passion, it is who we are. We have lived and breathed it for most of our lives. We are a client-centered, comprehensive, coaching enterprise that is here to support you to become a faster, smarter, and stronger cyclist.

 

 

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Meet Laura Brown

Laura is a two-time Canadian Olympian and Olympic bronze medallist with over 18 years of professional racing experience. She is NCCP certified and believes in giving back to the community. Laura is looking forward to sharing a lifetime of experience and expertise with you.

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Meet Assaf Yogev

Assaf is a father of two, husband, former elite racer and national team member. Now a professional cycling coach and PhD student in exercise physiology, he believes in a coach's need to commit to walk alongside his athletes through their valleys to conquer their peaks.